NewClub and True Temper Sports Announce Founder’s Cup Partnership Extension

June 28, 2023

Chicago, Illinois — NewClub, an innovative golf society based in Chicago, IL, and True Temper Sports, a premier sporting goods manufacturer, announced today that they have extended their partnership for the 2023 season. Together they will continue to work on various initiatives, with a strong focus on NewClub’s staple matchplay fixture event.

Since announcing their partnership in 2022, True Temper Sports has been the title partner of NewClub’s Founder’s Cup event - an annual fixture that pays homage to golf’s founders, its shapers, its club makers, and the craftsmen who emboldened the game. The 2023 event will be held at Big Cedar Lodge in the Missouri Ozark Mountains from October 19th through the 22nd, featuring courses designed by Tiger Woods, Jack Nicklaus, Gary Player, Tom Fazio, and the team of Bill Coore and Ben Crenshaw.

“After last year’s success, we couldn’t be happier to continue our partnership with True Temper Sports - one of the most trusted brands in all of golf. They have been incredibly supportive of the club and its oldest competitive tradition, The Founder’s Cup. Their involvement has taken the experience for our members to the next level.” said Matt Considine, Founder and CEO of NewClub. “Not only are their brands and products a good fit for our community of passionate golfers but the history of their organization and reverence for the game of golf are unmatched.”

Among other initiatives, the two sides are committed to expanding the partnership beyond the game of golf by creating awareness for and providing access to quality products, including the full suite of True Temper Sports’ products.

“We’re excited to extend our partnership with NewClub in 2023. It’s a fun way to get our products in the hands of passionate golfers who are not only familiar with our brand but also value quality and performance,” said Don Brown, Vice President of Digital Marketing at True Temper. “Golfers are seeing our growth in hockey, baseball, lacrosse, and sports apparel, and the NewClub Founder’s Cup has been a great way to introduce those product lines to its audience.”

To learn more about NewClub, its core values, and the services they offer, visit https://www.newclub.golf.

About NewClub Golf Society: Founded in 2017, NewClub Golf Society is a Chicago-based private club without real estate. As one of the first and most comprehensive golf communities of its kind in America, NewClub provides localized golf experiences, immersive competitions, and bucket-list travel opportunities for the golf-obsessed. The NewClub ecosystem is revolutionizing the private and public dynamic, pushing traditional U.S. golf structures forward to make the game more sustainable and enjoyable.

About True Temper Sports: True Temper Sports is a player's brand that's been crafting performance sports equipment for more than 100 years. Our investment in research, our effort in design, and our obsession with perfecting the experience athletes feel with our products are driven by our understanding that good isn’t good enough. True Temper Golf is the #1 golf shaft brand in the world, with a portfolio that includes the True Temper, Project X, ACCRA, and Aerotech golf shaft brands. Our mission: earn the trust of the world's best golfers through relentless innovation, refinement, and improvement. We're proud to be the only steel golf shaft company producing exclusively in the USA from our manufacturing facility in Amory, Mississippi.

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Contact press@newclub.golf